What I thought today

We keep reaching for the wrong metaphors. “AI is like going from horse to car“, “AI is the new electricity”, “AI is like the printing...

What began as a triumph of scale, with AI replacing 700 human agents, ended in something far more ancient: the rediscovery of need. The...

Why Emotional Impact Is the New Luxury in a Desensitized World We live in a desaturated world — visually, emotionally, and culturally. A...

In a world drowning in data and fractured by AI acceleration, pattern recognition has become the strategist’s ultimate superpower. Linear funnels are relics. Expertise alone is no longer enough. The future belongs to those who can connect unexpected dots — across industries, behaviors, and cultures — and forge new paths forward.

Why do companies really fail? It’s not the market, the economy, or the competition — not at the root. All company problems are leadership...

Zoe Scaman recently posted about how the word “workshop” has become a catch-all band-aid for organizational dysfunction. And she’s...

For the first time in history, average is being automated at scale. AI has leveled the playing field—at least on the surface. Today,...

We’re living through a defining moment in content production. Thanks to generative AI, the cost of creating visually polished content—be...

ChatGPT just wiped away the moat surrounding content production, like it has already done to many other historically impenetrable areas...

In my last post, I asked: What even is a brand in 2025? Who owns it? The responses and reflections have been brilliant—and revealing....