Unbreakables - Stories That Heal

I co-created Unbreakables, a branded entertainment platform developed in partnership with FOX Networks to reimagine healthcare storytelling. Inspired by over 170 million social conversations around cancer, the series was built on a simple but powerful insight: people seek not only information but inspiration to fuel resilience. Unbreakables tells real stories of individuals overcoming life-changing health events—from cancer to severe injury—creating emotionally resonant, audience-first content. The format marked a shift from traditional health marketing to narrative-driven impact, with FOX aligning brand messaging to content contextually and reducing ad clutter across its network. Launched live at Cannes Lions, Unbreakables became a benchmark in turning healthcare narratives into meaningful, scalable entertainment.