Glöet Sparkling Glögg

As Co-Founder of Glöet, I created a new category: sparkling glögg—a modern take on Scandinavia’s beloved mulled wine. Rooted in social trend analysis and launched with just shoestring budget, we built a seasonal cult brand through earned media, social amplification, and bold PR. By year two, Glöet became Scandinavia’s top-selling sparkling Christmas drink and expanded into Sweden, Norway, the UK, and Germany. It won global awards, including an IWSC Bronze, and was acquired by Anora Group, affirming its cultural and commercial impact.