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adidas CONFIRMED
Project Type
Business, Strategy, Creative
I established a high-performing creative unit designed to move at the speed of culture for adidas CONFIRMED. Our hybrid structure blended agency strategists, platform-native creatives, and local market tastemakers—resulting in content that felt editorial rather than advertorial. This agile ecosystem scaled CONFIRMED’s user base 10X in just two years and embedded content fluency within the brand’s digital operations.






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