Physical Cookie

I concepted and helped develop Physical Cookie, a pioneering retail experience that brought digital tracking into the physical world—without compromising privacy. In partnership with Finnish property investment firm Sponda, we distributed over 14,000 RFID-enabled keychains to shoppers in Helsinki’s largest malls. These keychains anonymously triggered real-time, data-informed content on digital screens throughout the mall, creating a loyalty-like program from the moment visitors walked through the doors—no sign-up required. The result was a seamless blend of relevance and privacy, increasing average shopping time by over 21% and turning passive retail space into a responsive, consumer-aware environment.